Design, Drawing and Practical Skills Essay Example | Topics and Well Written Essays - 1000 words

Design, Drawing and Practical Skills - Essay Example This it does by providing the describing the conceptual structure and empirical design. The document further applies the knowledge and skills for executing or developing product effectively and efficiently. Effective design specification gives a clear understanding of the objective of the project and helps identify the constraints involved. It further assists the design concept by allocating the required tools and resources for the whole project. It can help in installing checkpoints and regulations and ensuring the quality of the product by tracking progress (Landa 2011, p78). The required tools for the multi design include design requirement description and the work plan or the enterprise framework of the design, which carries the principles, policies and the regulation guiding the processes. It is vital for the team members of the design team have the guide that enables them get solution to their queries. The design specification document assists in the identification of the risks projected and ways of minimizing their chances of occurrence. Effective Project management in a multi-disciplinary design team is essential as it guides the activities in the project, in line with the available time and resources. Without a systematic project management framework, it is possible that the some tasks will take unnecessarily longer durations to complete, or may consume more resources. There are many project management tools as presented in the list below, Each of the tools is applicable in different project environments and specific nature of projects. Activity network for example applies in projects where the calculation of the critical path is required. Gantt chart is necessary where the sequence of activities, resources consumed and the time spent in each task is required. It also presents a graphical representation of the project activities. Work schedule is very simple as it contains the timing of each task

Intro to Decision Making Essay Example | Topics and Well Written Essays - 750 words

Intro to Decision Making - Essay Example The methods that the Society employs are expansive. â€Å"Such methods include models for decision-making under conditions of uncertainty or multiple objectives; techniques of risk analysis and risk assessment; experimental and descriptive studies of decision-making behavior.† They also include, â€Å"economic analysis of competitive and strategic decisions; techniques for facilitating decision-making by groups; and computer modeling software and expert systems for decision support (Decision Analysis Society, 2009, pg. 1). These products and services will help other decision makers impact how decisions are framed. This is evident in the type of consumers who use their products. They include â€Å"practitioners, educators, and researchers with backgrounds in engineering, business, economics, statistics, psychology, and other social and applied sciences† (Decision Analysis Society, 2009, pg. 1). In his decision frame, he mainly considered the costs, benefits, and risks in the rational category and the rank, power status; individual/team self-interest; internal competition, turf wars; incentives, rewards, and sanctions in the politics column (Strategic Business Partners, 2009). The factors that Ron did not consider—at least no to the degree that he considered the other factors were instinct and tuition, emotion, symbols, metaphor, and creativity from the non-rational column and values and beliefs, ideology and ethics, organization identity, and culture/shared myths from the culture category. Any of these factors could have caused Ron to come to a different decision. It appears, at an overall glance, that his main motivation was money: How much is this going to cost me and what monetary gains will I get out of it in return? â€Å"Decision framing is based chiefly on subjective expert judgment. Experts provide their own beliefs in the form of their answers, which can be biased. There are many forms of biases: cultural, organizational, motivational, cognitive,

Marketing strategy of vegetable distribution system

Marketing strategy of vegetable distribution system This research paper examines the overall marketing strategy of a consumer product of vegetable distribution system. More specifically, this study addresses the marketing strategy of Colombo district. This paper will deeply analyze the effectiveness of the vegetable distribution system and customer satisfaction on that and also the success and failure of the system. The research will carry out by way of self completed questionnaire to identify the households attitudes on vegetable distribution system and awareness on that. Other than households responses, an interview will carry out data will analyzed by giving high concentration to the prevailing practical situations and thereby the conclusions will carry on. In the current modern world marketing touches all of us every day of our lives. This marketing system facilitates the traditional exchange systems and also provide us high standard of living consists of many large and small companies, where all looking for success. Therefore to emphasize the significance of marketing in this present era is important. The specific research study is also based on the marketing aspect, which is analyzing the vegetable distribution system in a specific area. This paper especially analyzes the current distribution system in Colombo district using the relevant theory and current news. Also I am interested in evaluating customer satisfaction on that system. Through this study I can find the cost effectiveness in this study and also I can find out the success or failure on the distribution system. So that it will help to find the solution for the problem it means we can find the reason for the failure so it will help to find the solution for the failure and we can recommend the best strategy. 1.2 Background of the Study 1.2.1 Vegetable Distribution System in Sri Lanka The conservative Vegetable Distribution system in Sri Lanka is having High public sector involvement, Markets were stagnate and less dynamic, Low or no processing (no value addition), High price instability Long supply chains with little integration, High wastage, Low accountability in the system, Large number of supply chain partners, operating independently, High market uncertainties at both producer consumer ends. The Emergence of a new demand and responsive supply Chain increases the competition the reason for the Changes Includes Rapidly growing urban population, rising income levels, changing socio-cultural environment, Changing taste and preferences, Explosive growth in information/communication capacity, High level of coordination/ integration of stakeholders and business orientation in the marketing system. 1.2.2 Vegetable Distribution System in Colombo For Vegetables to reach the Colombo consumer it must pass through many hands and often through a number of channels. Several participants are involved in a variety of marketing, negotiation and organizational systems. Each of these participants has their own need for infrastructure, services and legislative and regulatory support. The Main Components of vegetable Distribution Systems in Colombo district is vegetable comes into cities utilizing a variety of transport modes such as head loads, hand and animal drawn carts, small vehicles, large trucks, trains, and river and seagoing vessels. All these modes need to be accommodated in terms of facilities and access. Then vegetable is usually distributed to one or a number of wholesale markets. Other thing is from the wholesale markets the vegetable is distributed to a variety of retail outlets such as retail food markets, local food shops, and modern supermarkets. It can be seen in the Following diagram. Farmer Transporting Agent Commission agent at the Colombo wholesale Retailer Wholesaler Consumer (Fig 1.1) 1.3 Objectives of the Study Objectives of this Investigation are, To evaluate the performance effectiveness of the Retail Shop (in terms of customer satisfaction, Reasonable Price, Freshness and Quality product availability, Located in convenience Place, method of collecting information and transferring) To discover the cost effectiveness in Distributing Vegetables. To identify the reasons for success and failure of performance of Distribution system. Identifying (Marketing Strategies) Solutions for the problems identified during the investigation. 1.4 Research Question My research question is the Empirical Study on Vegetable Distribution System in around Colombo Metropolitan Area. I select this topic because Im very much interested in marketing area. This study will give the knowledge of the current vegetable distribution system in Colombo and how effective this system for the consumer. In Sri Lanka vegetable is a main food used in the day to day life. It has the high demand comparing to the other product. So it is important to know the system of vegetable distribution. Sri Lanka is a developing country many people are not affordable to buy high price products but it is not the issue in Sri Lanka but also most of the country. People are looking for high quality product with lower price. Effective distribution system can provide the people high quality product with low price. Distribution system means how the product make available for the people. It is very much important to know about the marketing channel because various channels used to distribu te the product to the consumer. Vegetable are transformed from the farmer to wholesaler and wholesaler to retailer and retailer to consumer. It is important for the marketing channel how ability to deliver the vegetables quickly to the consumer with the lower cost. The city of Colombo in Sri Lanka does not have dedicated wholesale markets for products with the existing three markets for grains, fruits and vegetables and fish conducting both wholesale and retail trading. Although originally recognized as wholesale markets the incorporation of retail actions due to inadequate planning of retail markets has meant that the markets are now highly congested and the whole area around and inside the markets is severely affected by traffic congestion during the morning hours. Buyers frequently spend over two hours in the market to purchase. Maintenance of greatly used facilities is difficult and the inadequate drainage has resulted in flooding and damage to road surfaces. Sri Lanka has an international trade deficit in vegetables, mainly because of high imports of onion and chilies from India. The country could save much foreign exchange by encouraging domestic production of vegetables. For this, however, a systematic effort would be required to identif y the vegetables most suited for production in Sri Lanka, and to identify barriers limiting their cultivation. More transport facilities will be needed for bringing production to wholesale areas and then to retail markets. This movement will result an increasing traffic congestion and pollution. Higher transportation costs, a main component of food prices, will contribute to increasing food prices for the metropolitan poor. I am interested to identify how effective the distribution system for vegetable in Colombo area currently. How they are satisfying the customer in that particular area. I need to identify the customer perception on the available distribution system. Whether, customer satisfied through this system. If the particular distribution system satisfies the customer or if it is very efficient and effective I can find the reason how it is effective and the strategy of the system. If not we need discover the reason for the failure of the distribution system on that particular area. My hypothesis for the research is: Ho: Vegetable Distribution System in Colombo is Effective. H1: Vegetable Distribution System in Colombo is Not Effective. CHAPTER 2: LITTERATURE REVIEW It is highly important that the theoretical aspects on which the study is based are clearly understood. It is especially emphasis on basics of marketing, distribution system etc. which are significant for this study. 2.1 Marketing According to American Marketing Association (2007) Marketing is an organizational function and a set of process for creating, communicating and delivering value to customer and for managing customer relationships in ways that benefit the organization and its stakeholders. 2.1.1 Activities Included in Marketing Marketing activities are various and it also varied because they fundamentally include everything need to deliver the product into the customers hands. The marketing activities are Designing the product to design a product we need to do a market research. Through that we can identify the customer needs and wants according to the customer desires we can design the product. Promoting the product how we are going to introduce the product to the market. It includes advertising, marketing communications etc. Setting a price it is important to capture the market producing in low cost will give high profit. People expect high quality product with lower price if we satisfy them only we can survive in the market. (Mary, [no date]). 2.1.2 Marketing Strategy A marketing strategy identifies customer groups which a business can serve well than its target competitors. Providing tailors product offerings, prices, distribution, promotional efforts, and services toward those market segments to capture the market. Preferably, the strategy should address customer needs that offer adequate potential profitability. A good strategy helps a business to focus on the target markets it can serve best. By analyzing the product portfolio and customer segment, assess distribution channel we can generate our own customer strategy (Angele, 2000). 2.1.3 Marketing Plan When we developed a marketing strategy, it is written down as a marketing plan. The plan frequently go further than the strategy, it includes detail such as budgets. We need to develop a marketing strategy before write a marketing plan. The marketing strategy is to understand and match the capabilities of business opportunities available in the market. So we need to collect more information regarding that such as: data about the market ( size, growth, Potential customer), Competitive data ( Direct competitors, product and price of competitive product) (Matt, 2010). 2.1.4 Target Market Owners of small businesses usually have limited resources to spend on marketing. Concentrating their efforts on one or a few key market segments gives the most return from small investments. We should select to whom we are going to market. Target marketing method is help to reach the customer efficiently. (Chelle, 1994). It is also no agreed that health of the company is largely depends on Customer behavior and attitude needs. (Margret, 1985). 2.1.5 The Marketing Mix Marketing mix is a choice of the organizations to bring a product or service to market. In order to achieve marketing goals we need to have a strategy. The marketing mix elements help to determine the strategy (Gummesson, 2002). The marketing mix elements are: Place Product Price Process Promotion Marketing Mix People Physical evidence (Fig 2.1) Price In marketing selecting the price is one of the strategies. We need to identify the cost of production and other cost to determine the price. Right price will maximize the profit. Promotion It is the way to introduce the product to the market. It includes advertisement. Product Product strategy may include developing a highly specialized product and high quality product to the customer in a attractive way. Like special packing etc. Place It is the way of distributing the product to the customer. People People in the market cannot be underestimated. People have the direct impact on the product perceived. People are the important element in the marketing because products are for the people. (Mind Tools 1994). Process It is the manner of handling sales process and after-sale service it help to achieve marketing strategy. Physical Evidence Showing the tangible product to the customer is giving the chance to the customer to make a decision. Customers like to know about the product through the smell and touching. Offering free trial or advertisements are physical evidence. The marketing mix model helps to decide how to take a new offer to the market. Through that we can evaluate the current marketing strategy (Clarity Marketing, 2005). 2.2 Distribution System Initially it is necessary to consider about what is Distribution system. Frequently there may be a chain of intermediaries; each passing the product down the chain to the next level, before it finally reaches the consumer. This process is known as the distribution chain or the channel. Each of the elements in these chains will have their own specific needs. The Distribution system is also clear-cut as a set of interdependent organizations involved in making a product or service available to consumers or industrial users. Usually a number of different institutions are involved in a distribution Channel because such specialization increases the efficiency by marketing activities are performed. The Main thing is to select the distribution aspect is that marketing of a product highly depend on its distribution efficiency, even the best Quality, Brand, Price, Promotion will not be successful if the product wouldnt reach the consumer hands by utilizing a good distribution system. Therefore the distribution systems are very important where the channel management leads to attain the product availability, cost effectiveness, Promotional activity, Channel members satisfaction etc. The cost of selling and distributing is becoming high due to high transport charges wages and commissions etc. But the benefits are not sure that it is achievable, so it is important to achieve the maximized benefit and minimized cost through good distribution systems. Companies can design their distribution channels to make products and services available to customers in different ways. The figure below shows some examples of channel levels for consumer marketing channels: Consumer Manufacturer1 Retailer Consumer Manufacturer Wholesaler Retailer Consumer Manufacturer Wholesaler Jobber Retailer Consumer Manufacturer (Fig 3.1) In the figure first one is called a direct-marketing channel, since it has no intermediary levels. In this case the manufacturer sells directly to customers. An example of a direct marketing channel would be a factory outlet store. Many holiday companies also market direct to consumers. The remaining channels are indirect-marketing channels. Second one is contains one intermediary. In consumer markets, this is usually a retailer. The consumer electrical goods market in the UK is typical of this arrangement whereby producers such as Sony, Panasonic, Canon etc. They sell their goods directly to large retailers such as Comet, Dixons and Currys which then sell the goods to the final consumers. Third one is contains two intermediary levels a wholesaler and a retailer. A wholesaler typically buys and stores large quantities of several producers goods and then breaks into the bulk deliveries to supply retailers with smaller quantities. For small retailers with limited order quantities, the use of wholesalers makes economic sense. This arrangement tends to work best where the retail channel is fragmented i.e. not dominated by a small number of large, powerful retailers who have an incentive to cut out the wholesaler. A good example of this channel arrangement in the UK is the distribution of drugs. Distribution is important because it affects the sale of the product. It also affects the competitiveness as well as profit because the margin is squeezed by distribution cost. Delivery is the part of activity that influencing the customer satisfaction (MMC learning [no date]). 2.2.1 Functions of a Distribution Channel The main function of a distribution channel is to provide a link between production and consumption. Organizations form any particular distribution channel. So that they can overcomes the major problems. Members of the Marketing channel perform many key functions: Information Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and aiding exchange. Promotion Developing and spreading persuasive communications about an offer. Contact Finding and communicating with prospective buyers. Matching Shaping and fitting the offer to the buyers needs, including such activities as manufacturing, grading, assembling and packaging. Negotiation Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred. Physical Distribution Transporting and storing Goods Financing Acquiring and using funds to cover the costs of the channel work. Risk Taking Assuming the risks of carrying out the channel work The first five functions help to complete transactions; the last three help fulfill the completed transactions. 2.2.2 Importance of Channel Members Many producers lack of financial services to carry out direct marketing; these direct marketing would require many producers to become middlemen for the in order to achieve mass-distribution economies. The use of retailer or middlemen largely boils down to their greater efficiency in making goods available to target markets. Through their contacts, experience, specialization and scale of operation, middlemen usually offer the firm more than it can achieve on its own. From the economic systems point of view the role of middlemen or a retailer is to transform the assortment of products made by producers into the assortments wanted by consumers, Producers make narrow assortment of products in large quantities, but consumer want broad assortments of products in small quantities. In the distribution channels, middlemen but the large quantities of many producers and break them down into the smaller quantities and broader assortments wanted by consumers. Thus middlemen play an important role in matching supply and demand. 2.2.3 Goals of Logistics System Some companies state their logistics objective as providing maximum customer service at the least cost. Unfortunately, no logistics system can both maximize customer service and minimize distribution costs. Maximum customer service state that fast delivery, large inventories, flexible assortments, liberal returns policies, and other services. All those activities are raising distribution cost. In contrast, minimum distribution costs imply slower delivery, smaller inventories, and larger shipping lots which represent a lower level of overall customer service. The goal of marketing logistics should be to provide a service to targeted level of customer at the lower cost. A company must first research the importance of various distribution services to customers and then set desired service levels for each segment. The objective is to maximize profits. Therefore, the company must consider the benefits of providing high quality of product and services against the costs. (Kotler and Amstrong 1992) . 2.3 Related Research Findings It has found that as in many European countries, the food retailing industry in France is dominating powerful companies. The research aimed at examining the idea that small producers are limited or even totally lacking in the supplier portfolios of bunch merchandisers in France. The common principles used by the retailers to select manufacturers are summarized. It has discussed using evidence from ten companies. Choosing a supplier is a critical step in a distribution firms buying process. It is a influential factor not only in the firms competitiveness but also in its corporate image. In the French food distribution channel, manufacturers products advertise directly to customers but sells to retailers. Retailers prefer to purchase from the suppliers who capable of launching large advertising. These are seem to be the required conditions for the retailer to sell large quantities of products to consumer. As a result the supplier incurs extra cos. Since the ability to assurance stock y ield depends on marketing resources and skills, French mass merchandisers concentrate mainly on assessing the potential marketable performance of the various manufacturers. In conclude that because they do not spend much on sales promotion programs small producers find difficulties in competing with larger producers in making sales in the distribution channel (Gilles, 1996). Natilia (2010) states that how the food supply and distribution systems took place in Accra, Ghana compare to Colombia. His study also made some recommendation to the policymaker to improve the efficiency of market distribution system. He analyzed the success, failure and challenges of urban food market in Accra. He also emphasis the market reform strategies on his research. Ross (1995) states that according to his research on marketing strategy he found the dynamic of appliance retail business also he estimated major customer decision making criteria. CHAPTER 3: METHODOLOGY OF THE STUDY 3.1 Research Design The most suitable research method is determined by the research problem and the objectives of the research problem. According to that the Descriptive research method will be used to perform the research study, since the research problem is based on evaluating the performance of a Retailer in distributing Vegetables around Colombo Metropolitan. And also it is a kind of a basic research because it is being conducted primarily to improve the understanding of general issues in distributing vegetables. And also secondary data such as journal articles will be used. The Reason for selecting Descriptive Research method is because it describes the phenomenon as they exist and also used to identify certain information on the Characteristic of a particular Situation or problem.The study will be conducted as a qualitative study by using primary and secondary data. 3.2 Data Collection Techniques. (Methods Tools) The type of data will be used for this specific study is mainly primary data. The Study is based on the Colombo Metropolitan. Therefore the primary data for the research will be collect within the Colombo Metropolitan region. Secondary data will used to analyze the relationship between the customer satisfaction and the sales volume of the vegetable. It is a qualitative research The Data will be collect from consumers. Data will be collected by Personal Interviews with the retailer and Questionnaires are distributed to consumers of that specific area. A questionnaire will be developed with questions based on the customers perception on Vegetables. Under interviewing people both the open ended question and closed ended question will include. The whole Colombo Metropolitan area is defined as the universe for this study, and the sampling unit is basically the vegetable consumers of that area. The Sampling Frame that is the source list from which the sample may be drawn is set with in the Colombo metropolitan. The size of the sample is 100 vegetable consumers. The non Probability technique will be applied in order to obtain a representative sample from the sampling frame the sampling unit which is vegetable consuming individuals especially the home makers. The consumers above age of 25 are included in the sample, because according to the research topic these consumers will be the best sample to achieve the efficiency and reliability. The sample does not afford any basis for estimating the probability that each item in the population has of being included in the sample. 3.3 Analysis of the Empirical Data The Data will be code and analyzed by using statistical software program, and also the data will be analyzed using analytical techniques such as mean, mode and averages. Appropriate graphs and charts will be use to interpret and present data in this study. Since the ordinal Measurement will indicate the relative position of two or more objects it will be used in this investigation to rank the Customer satisfaction factors and other factors. Using the information from the questionnaire can conclude the results of this research. This research methodology follows the research onion. F:Powerpointpe_ukPE083-SaundersFinal_FilesGifch04C04NF001.gif (Sources: Mark, 2006) (Fig 4.1) 3.4 Significance of the Study Competition between retailers has increased due to new super markets operation in the surrounding area and also due to Economical Condition of the country including Cost of living, inflation, Transport cost etc. Factors which is affect the firms profitability and to meet the customers expectation and satisfaction. Therefore it is important to analyze the problems faced by the retailer in distributing vegetables and give him a solution for the problems. The significance of this research is to identify whether the retailer can meet the customer expectation and satisfy them continuously and also to identify the exact problems prevailing during the research period how the distribution system effecting and then providing solutions, analyzing the cost benefits or cost effectiveness for the consumer. 3.5 Limitation of the Study Being an individual assignment, the effort exerted in to this study will be limited. Specially in selecting of the sample it is very difficult to take a complete representative sample as the population is high. The significant lack of secondary data specially in competitors data will be a major limitation to analyze data Because of the qualitative research it will very much time consuming. Financial limitation also there. Conclusion I can conclude that by conducting this research I can improve my knowledge in the distribution system on Colombo area. It will help me to apply these findings in other area too. I can identify the distribution system in a particular area and how effective that system also how that distribution system provide the customer satisfaction. Through this study I also can identify the success and failure of the distribution in a particular area and I can find the reason for that. It will help me to identify and recommend the solution for the existing problems. CURRICULAM -VITAE OF L.J.Shakthivel 12, Longford Gardens Hayes. UB4 OJW E-mail: [emailprotected] Contact No.07574957290 CAREER OBJECTIVE To become an individual who possess a wider knowledge and ability on things what she does and uses it for the enhancement of the work place and the society. PERSONAL PROFILE 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Name in Full  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lenita Jency Shakthivel 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gender   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Female 3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Date of Birth  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3rd June 1983 4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nationality  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sri Lankan 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Married / Single  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Single 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   School Attended  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   St.Annes Girls Maha Vidyalaya Colombo -13. ACADEMIC QUALIFICATIONS  Ã‚  Ã‚   Doing Post Graduate Diploma in Management Studies at Icon College, London.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     B.Com (Special) Degree University of Sri Jayewardenepura Gangodawila, Nugegoda. General Pass   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   G.C.E A/L  Ã‚   Examination (2002)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Accounting A, Economics A, Business Studies A. G.C.E O/L  Ã‚   Examination (1999) 5 Distinctions include Mathematics (111), Religion, Tamil and Science (1). 5 Credits including Science (11), Commerce, Social, Arts and English PROFESSIONAL QUALIFICATION Æ’ËÅ"  Ã‚  Ã‚  Ã‚  Ã‚   Computer Literacy  Completed MS Office Æ’ËÅ"  Ã‚  Ã‚  Ã‚  Ã‚   Completed DIPLOMA IN ENGLISH at Nalravi English Language Centre. Studied SAGE Accounting Package Following Post graduate Diploma in Management Studies in London.   EXTRA AND CO-CURRICULAR ACTIVITIES      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Secured Places in athletic meets  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Secured Place in Essay Competition  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Served as a Games Captain.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Participated in English Speech. EXPERIENCE I have worked at Belcon agency Ltd (Shipping Company) as an accounts trainee for 1 year. (Book Keeping) I have worked at Peoples Bank Dam Street for 1 year under the internship program. (Customer Serve and Cheque Clearings) I have worked as an Assistant Accountant at SPS Enterprises for 1 year (Book Keeping and Customer serve) I hereby affirm that the above particulars furnished by me are true and accurate to the best of my knowledge. Yours faithfully L.J. Shakthivel

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Corporate-level strategy and business level strategy are respectively operationalized in terms of interindustry and intra-industry variation, According to Donald W. Beard. Experts identify different levels of strategy and in many cases, a firm might consider that business and corporate matters are the same; but when divided into strategies, there is a difference. Largely, corporate levels of strategy deal with predominant issues that do not constantly embrace precisely business whereas business level strategy is seldom concerned with anything but the business position of the firm. Every day companies compete against each other to attain and sustain competitive advantages that go to the heart of the strategic mangement. What business should a company compete in and how these companies be managed, is a vital issue. This paper will analyze the business-level strategies, the corporate-level strategies, and the competitive environment to determine the corporation's most significant com petitor. 1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Michael Porter offered three strategic options that a firm can use to overcome the five forces and achieve competitive advantage at the business level: overall cost leadership, differentiation, and focus strategies. Each strategy has the potential to allow a firm to surpass competitors within the same industry. The first generic strategy is the overall cost leadership that requires a group of related methods that include the following: †¢ Aggressive construction of efficient-scale facilities.... ...yees fit within the corporate culture believing that truly fun-loving and spirited employees bring superior customer service through their inherent attitudes that are allowed to shine without the confining regulations and propriety that so many other airlines practice. Southwest employees routinely go the extra mile to help a customer because—by and large—they genuinely care about making people happy. Just as most other wildly successful companies, Southwest’s philosophy agrees that happy employees translates into happy customers and happy stockholders. Just how and why organizations do better than other goes to the center of the strategic management. Using Southwest model, I belive the focust stragegy play an important role for the long-term success of the organization. Such strategy enable a firm to enjoy superior performance and improve its competitive position.

Is Hamlet Mad

Is Hamlet Mad (His Indecisive Soliloquies)? A controversy occurs over whether Hamlet’s behaviour displays craziness or planned insightfulness when deciding on his revenge on King Claudius. Prince Hamlet’s life unfortunately spirals out of hand when his father mysteriously dies. Suspicion of the possible murder of the king rises when his mother immediately marries King Claudius. Hamlet becomes extremely skeptical believing that his father did not die of murder and concludes that King Claudius could be held as a suspect. He contemplates his plans on revenge on many occasions alone, in literature, known as soliloquies. major purpose f Shakespeare’s use of Soliloquies in Hamlet is to provide views of the prince at crucial moments in the course of his experience†(Newell 134) His pursuit to find out officially causes Hamlet’s change of behaviour, a crazy behaviour in which he claims he acts on purpose. Yet many in the story claim Hamlet’s rash decis ions, sudden hatred towards Ophelia, and the killing of Polonius, emerge out of a mental disease he developed naturally after his father’s death. The reader makes their own opinions when observing how he acts by himself reflecting on his journey towards revenge.Hamlet progresses from indecisiveness and confusion when handling the matters of revenge towards King Claudius observed in Act 2, Scene 2; Act 3, Scene 1 and Act 4 Scene 2. This is due to his religious morals sometimes, and other times he’s so blinded by revenge that he wants to i the king when he’s in a position of unholiness. Firstly, in act 2, scene 2, Hamlet shows vengeful confusion demonstrating himself as an avenger. The scene begins with Gertrude inviting Guildenstern and Rosencrantz to Elsinore in hopes to help Hamlet recover from his sudden change of behaviour.Since they have grown up with him, they know his personality the best, thus Hamlet, Gertrude’s â€Å"too much changed son† ( 2. 2. 36) contains fondness solely for his comrades, opening the gates for Rosencrantz and Guildenstern to investigate secretly. Hamlet seems pleased about the arrival of his best friends, yet becomes skeptical over their reason for the sudden appearance. When they claim they came merely to revisit Hamlet, he strictly declares that he knows the king and the queen sent for them. After the players perform, giving an enlightening speech regarding the fall of Troy, Hamlet leaves his comrades, standing alone.Here, he formulates a plan to find out whether Claudius indeed killed his father. Forcing Claudius to watch The Murder of Gonzaga, a play which may r may not resemble Claudius’s own very life, Hamlet will scout his reaction of potential guilt written on his face- proof that Claudius did indeed murder the king. â€Å"Hamlet’s fourth soliloquy may be seen as a link between the emotional turmoil f his previous soliloquy, after his encounter with the ghost and the level of intellectuality of the â€Å"to be or not to be soliloquy† shortly after it. (Newell 56) In other words, this soliloquy could be considered as a bond connecting with chaos, his previous soliloquy, and intuitiveness, his subsequent soliloquy.Unfortunately, Hamlet displays illogicalness throughout his soliloquy. He uses contradicting analogies showing lack of commitment and certainty to act n revenge. line reads that he prevails â€Å"with eyes like carbuncles, the Hellish Pyrrhus old grandsire Priam seeks. So proceed you. †(2. 2. 466-468) Hamlet relates himself to Pyrrhus. Therefore, if â€Å"Hamlet is like Pyrrhus, then Priam is in avoidably an analogue for Claudius against whom Hamlet seeks revenge. (Newell 59) If Hamlet committed to his quest for revenge, he would further his commitment by similar analogies supporting his classification as the avenger. Instead, he then propels himself in the opposite direction, by using words â€Å"peasant slave† for himself and â€Å"kindles villain† in the rhetoric way† (Newell k). This also creates a controversy f prospective. First he calls himself a revenger like Pyrrhus. â€Å"But it comes from Aeneas pint f view creating sympathy f Hamlet† (Newell 58) In addition, Hamlets scheme he reveals in his soliloquy subsists as a flawed plan.Firstly, Hamlet claims â€Å"The rugged Pyrrhus, like the Hyrcanian beast† (2. 2. 453). â€Å"He compares Pyrrhus as a â€Å"Hyrcanian beast† a mistake because it reveals Hamlets subconscious views of Pyrrhus as an avenger acting mindlessly with bestial ferocity† (Newman 57) Secondly, Hamlet’s plan to â€Å"catch the conscience of the king† (2. 2. 610) is t trap the king by bringing out an emotional response. he plans to catch Claudius connecting emotionally with an actor who plays killer, therefore revealing Claudius as the killer.However, this idea starts to become unsound because Claudius’ feeling about the play could never have become a reliable source f truth t killing Hamlet’s father. Many connect with movies because of the engaging actors and actresses, the angle of lights, and the overall atmosphere the director creates without actually going through the same situation the character did in the movie. Emotional responses should not be one’s ticket to killing. Obviously, Hamlet’s declaration â€Å"I am but mad north-north-west: when the wind is southerly I know a hawk from a handsaw† (2. 2. 81-382) could prove itself at such a crucial moment, questioning the truthfulness or reliability in this quote. If Hamlet chose to act â€Å"mad† at nerve-wrecking times in his life, then he would have turned off his â€Å"performance† and demonstrated sanity and intrusiveness when alone, developing a significant plan that may alter his life. Consequently, Hamlet’s soliloquy reveals carelessness and illogicalness, pushing his reflections n a ne gative note upon his act towards revenge. Secondly, Act 3 of Hamlet opens with Guildenstern and Rosencrantz meeting with Gertrude and Claudius, discussing Hamlet’s behavior.The trio has come to the conclusion that no one can explain his bizarre change, so Claudius dismisses the other three, saying that he and Polonius intend to spy on Hamlet’s confrontation with Ophelia. While Polonius and the king walk a1round the lobby, they hear Hamlet coming and decide to hide behind the tapestry. Not detecting their presence, Hamlet wrestles with the decision to commit suicide. â€Å"To be or not to be, that is the ques2tion† (3. 1. 56) He believes suicide will end the pain of his existence for good. â€Å"Between the sick soul and the knowledge and of love here are interstellar spaces that divide Hell from Heaven. (Bloom 56) This means to the ordinary eye, Heaven and Hell stand tremendously far away from each other. However, when considering into account a question like t his, one can make the gap seem much smaller. Although the consideration of suicide from any character is daunting at the very least, Hamlet still approaches the question with eloquence and logical thinking. Initially, Hamlet attempts to pose one such a question in a rational, logical way. He ponders why or how the â€Å"slings and arrows of outrageous fortune† (3. 1. 58) can be borne out since life after death is so uncertain.Ha1mlet considers that suicide would not seem as big of a deal if one knows his death or her afterlife. because Ha1mlet believes one does not know what happens after death, he or she would rather â€Å"bear those ill we have, then fly to others that we know not of† (3. 1. 81-82) Many struggle with this issue of what happens after people die, and even base many decisions upon it. For Hamlet to recognize this uncertainty as a significant fact in the idea of suicide rather than ending some sort of â€Å"everlasting† pain, shows complete logica l reasoning.In fact, by the time most conclude that their life must end, they too senile have become already mentally unstable and crazy to even formulate why suicide remains a controversial issue. Hamlet explains that if everyone knew about his or her afterlife, most suicides will indeed occur and the issue would not seem contentious. Furthermore, Hamlet shows his intelligence in depicting his decision about suicide in his â€Å"to be or not to be† soliloquy. Although at this moment, Hamlet realizes that many choose life over death because of the inability to know one’s afterlife, the speech remains a deep contemplation about the nature and reason for death.After posing this complex question and wondering about the nature of the great sleep, Hamlet goes on to list many sufferings which men are prone to in the midst of life’s rough course of life, which makes it seem as though he is moving toward death yet, again. By the end of this soliloquy, however, he finall y realizes â€Å"But the dread of something after death, the undiscovered country form whose bourn to no traveler returns, puzzles the will, and makes us rather bear those ills we have†. (3. 1. 78-81) Additionally, the way Hamlet even poses the question of suicide as a matter of Philosophical debate shows intuition.He does not express himself at all during the soliloquy, never uses the words â€Å"I† or â€Å"me† in the entire speech, setting it up as a controversial question upon which people can voice their opinions. â€Å"When we shuffled off this mortal coil must give us pause† (3. 1. 67) †¦ â€Å"when he himself might his quietus make† (3. 1. 75)†¦Soft you now! † (3. 1. 88) Instead, Hamlet purposely uses words such as we, us, you, he, and his to disguise what he is really thinking about, acting cautiously but very smartly. His words at the end of the scene are indeed ‘wild and whirling’† (Bloom 87) towards Op helia. As a result, Hamlet shows confusion to end his life or not, yet in a very intellectual manner, presenting his saneness to the audience. Lastly, act 4 scenes 4, focuses back to Hamlet’s pursuit to revenge Claudius officially. Hamlet encounters with the Norwegian captain who shows forcefulness and courage in taking action. This discourages Hamlet and his commitment to revenge. Hamlet stands awestruck by the willingness ofFortinbras’ devotion and energy towards his entire army. When left alone, Hamlet the moral doubt of Fortinbras’ deed, but his dynamism impress him to a point of a firm decision on one last attempt. Here he analyzes his patience yet forcefulness like Fortinbras’ and his patch of land, toward King Claudius. Actually, â€Å"His previous two soliloquies provide clarifying context for the defective working of his mind in the present one, for his reason is in fact, no less subjected by passion here than in the other two. (Newell 134) Here , Hamlet utters great emotion towards his stagnant plans on revenge and expresses them in this soliloquy. To begin with, Hamlet’s logical reasoning becomes apparent in his last soliloquy because he develops dramatically indeed in the play-â€Å"The subjugation of Hamlet’s reason by his passion for revenge† (Newell 133) For one, Shakespeare reestablishes Hamlet’s preoccupation with revenge as tragic.It subsists as a â€Å"Necessary soliloquy after accidentally killing Polonius by mistake in pursuit of revenge; unlike the last two, people sympathize with him and view him tragically. (Newell 134) Sympathizing with Hamlet’s confusion and distress compels the reader to classify him as a logical person, not as a mad man, who needs support when going through a very upsetting time in his life. In relation to this, it helps that Hamlet uses â€Å"the language of Elizabethan spirituality of the mind, the engaging of thought and unlike before, finding him r epulsive by the close scene with Gertrude, hide and seek with school fellows and the interview with Claudius. (Newell 135) Next, the audience believes he displays logical reasoning because his thinking and reasoning correspond. He reveals jealous rage while simultaneously, finally planning his overdue act of revenge on Claudius. â€Å"My thoughts be blood, or be nothing worth! † (4. 4. 66). In other words, Hamlet exclaims my thoughts be bloody, my deeds be bloody also, giving some consistency with his preparation. His logical thinking steer him onto the right path of revenge.Moreover, Hamlet exposes his brilliance through his soliloquy of â€Å"discursive reasoning, in a way that heightens one’s tragic view of the character before he leaves† (Newell 133) Firstly, his â€Å"soliloquy makes him less vengeful and more patient for an opportunity for revenge† (Newell 135) showing personal growth in the matter. He knows revenge lies as his only option, yet inst ead of rushing it with a quick spontaneous plan like before; he takes a different approach and develops patience revolving around the issue. â€Å"Of thinking too precisely on the event- A thought which, quartered hath but one part wisdom and even three parts coward. (4. 4. 41-43) This means, if he thinks too long and critically, he will become anxious and a coward, but if he waits patiently and stop the rash aggressiveness clouding his mind, revenge will fall into place. Secondly, â€Å"the reoccurrence of â€Å"beast† and â€Å"discourse† and â€Å"reason† in a cluster brings to mind the forceful phrase â€Å"a beast that wants discourse of reason† from the first soliloquy† (Newell 133) This presents Hamlet intelligence, relating his last soliloquy with his first because a confused madman could not possibly remember what he reflected upon by himself, many times ago, this gives Hamlet some credit of existing as normal.Therefore, Hamlet shows logi cal thinking and intuitiveness in his last soliloquy, ending his reflections on a positive note on his pursuit towards revenge, also presenting himself as not a completely crazy man. Hamlet progresses from indecisiveness and confusion to logic when handling the matters of revenge towards King Claudius observes in Act 2, Scene 2; Act 3, scene 1; and Act 4, Scene 2 soliloquies. The opinions on where he really developed a mental disorder if he played it off towards only his friends, remains debatable; for in three main soliloquies he acts either wise or cultivated.An act or not, nobody should judge someone after going through a loss like Hamlets’. Even if one’s behaviour changed for the worse after a parent’s death, many should sympathize and support him or her through his or her loss. A loss of a close family member is one of the most difficult situations one goes through. One must remember that everyone is a unique individual. Therefore, many cope with the traged y of death differently.Works Cited Bloom, Harold. The Embassy of Death: An Essay on Hamlet. Hamlet. 1990 ed. Print. Lamb, Sidney ed. Shakespeare’s Hamlet. Hoboken: Wiley Publishing, Inc. 2000. Print. Levin, Harry. Interrogation, Doubt, Irony: Thesis, Antithesis, Synthesis. Modern Critical View William Shakespeare: The Tragedies. 1959 ed. Print. Newell, Alex. Passion and Reason. The Soliloquies in Hamlet 1935 ed. Print. Newell, Alex. The mind O’erthrown: Reason Pandering Will. The Soliloquies in Hamlet. 1927 ed. Print.

Effects of Social Media Essay

For the past decade, society has been undergoing a technological revolution in communication. The creation of the internet was the foundation for the communication practices of today. Internet use began to facilitate asynchronous messaging, which later evolved towards instantaneous communication, synchronous messaging. This communication revolution occurred rapidly and was vastly accepted by millions of people. At an extremely fast rate individuals began creating personal profiles on social networking websites. A new form of communication is identified as social networking, which includes instant-messaging, text-messaging, e-mail, and any internet facilitated form of social interaction. Associating the interaction of these social mediums as a form of interpersonal relationships may have further implications on an individual’s identified norms and values regarding social communication. The person connected via social media is perceived as participating in a social interaction, but communicating by social mediums should not be considered similar to real-life interaction. see more:social media cause and effect Although some of the mediums, now, allow for camera and internet facilitated face-to-face communication, the interaction itself is mediated through a device. There must be a clear understanding of the what is considered real-life interaction, and social medium communication. The notion computational technologies have created an alternative way of thinking is introduced by Sherry Turkle. Further, individuals have begun to alter their way of identifying their ‘self’. The multiple interfaces offered by social media allows people to create an online profile, which allows individuals to illustrate their life experiences, personal appearance, etc. The ability to construct an individuals image may cause complexities regarding ‘self’ identification. Another aspect of change may be associated with computational technologies and the effects they have on they way people process information. On the other hand, there have been positive and negative associations with social mediums effects on the development and understanding of social interactions: social media offers communicative methods in which allow for individuals to become more connected to society through the internet. This study will examine whether or not regular use of social media to communicate with others may have further implications on individual’s sense of self and sense of values he or she identifies with social interactions. This work will relate the aspects of self-identification and the effected values associated with consistent use of social mediums. There is a self-perpetuating cycle regarding the use of social media. â€Å"It is worth noting that the ungrati? ed social and habitual needs of SM use can accumulate through their own endogenous effects over time, and motivate future SM use. In other words, these needs drive SM use, but are not grati? ed by SM use, and grow larger to stimulate heavier SM use in the future. In this sense, SM use gradually cultivates greater social and habitual needs to use SM. This may help explain the increasing popularity of SM. †1 The use of social media allows people to connect with seemingly any other individual. The ability to connect with people creates satisfaction in the user’s emotional, and social needs. If these needs are meet throughout the individual’s experience than he or she will likely develop a preference for online use, which may cause further submergence into the social mediums. Face-to-face interaction, or real-life, may have caused an individual that identifies him or herself as socially inept to refer to social mediums as an attempt to find a way to connect with society. If the individual experiences positive feedback during their use of these social mediums they are more likely to associate themselves online rather than face-to-face. The unbiased acceptance in the social medium facilitates a person’s need for social connection. Anyone can connect. People can find friends by previous associations, recommendations, groups of similar interests, and they can search for people with related interests in political, educational, environmental concerns, etc. The vast expectance of social media platforms has created a society in which any person can meet their needs of social, and emotional gratifications because of the exponential possibility of finding friends with similar interests. Social media is shown to expand the boundaries of social interaction, â€Å"Research has shown that SM [Social Media] provides unprecedented convenience and ef? ciency for creating, maintaining, and strengthening social relationships. Many features of SM facilitate self-disclosure and social interactions, such as the removal of geographic boundaries and the rich interaction opportunities afforded by networks of ‘‘friends’’ and information (e. g. , Ellison, Stein? eld, & Lampe, 2007; Lai & Turban, 2008). † 2 The contribution social mediums have on people’s ability to communicate across the world is one of the positive associations of connectivity. Creating and maintaining social relationships is exemplified by the ability for individuals to connect with seemingly anyone: the aspect of strengthening relationships may be more associated with the ability to connect with distant friends, or partners. The ease of accessibility contributes to the repeating cycle in which online social media creates through the exponential possibilities of connections; for example, each user is a multiplying factor providing an opportunity for millions of different connections when they join social networking. As consumers participate more through social mediums, they are exemplifying to other individuals that consistent online activity is accepted, as a factor of social interaction. This factor could lead to negative uses of social media, which will be explored later. Furthermore, the use of social media as another form of face-to-face interaction may positively effect individuals, â€Å"Using Facebook and MySpace as an extension of face-to-face interaction to maintain interpersonal relationships may enable users to broaden connections that they otherwise may not have and to strengthen existing friendships. This study reinforces the capabilities of social mediums for relationships; but also, highlights the importance of correct use of electronic media. Rather than using social media as alternative form of face-to-face communication, Carlyne Kujath^ hints individuals should monitor his or her use accordingly in order to avoid crossing the boundary of electronic media becoming a negative factor in society. As Kujath suggests the proper use of electronic media is the practice as an â€Å"extension† of interpersonal communication, instead of using social media as an alternative for real-life interaction. The recommended methods of using social networking facilitate both online and offline interaction. It is important to not exclude offline interaction; although online interaction has more positive effects on individuals who participated via social networking, â€Å"The key finding of this study was the lower social anxiety observed during online interaction than during real-life interaction, particularly in subjects with high social anxiety. †4 Online communication is attributed to easier social interaction. The individual feels more comfortable interacting through social networking. The vast amount of users facilitate a wider range of groups in which individuals can interact with in order to meet their needs of gratification, emotional and social. The lower social anxiety is likely associated with the available connectivity, and the emotional and social support found through social communication. While the higher social anxiety regarding real-life interaction is related to the inability to have control over the interaction. For example, an individual in a face-to-face interaction may not know the proper norms of real-life communication, and how to respond which may cause further disconnection from â€Å"real-life†. It seems the self propelling method of social media emerges, again. Users are compelled to use social media for easier, more controllable interaction. The high social anxiety found in face-to-face communication drives users to find an alternative method to gratify their personal needs. In contrast, the lower social anxiety experienced through online interaction exemplifies the positive effects social media can have on people. Online communication seems to meet the needs of people with various desires and intentions, and also satisfies their needs of personal gratification. Social media facilitates an environment in which people feel comfortable participating within. This use of connectivity contributes to satisfying an individual’s needs, which further compels the person to continue participating. People’s use of social media propels each person to connect further both online and offline, â€Å"These ? ndings indicate a signi? cant positive association between SNS [Social Networking Sites] exposure and social interaction. There is also a positive relationship between cellular-phone communication and social interaction. For every hour increase on average in SNS exposure or cell-phone communication, average face-to-face social interaction increased about 10 to 15 minutes. †5 Assuming each person’s interaction online was of positive influence people feel more comfortable with interpersonal communication. Online connection may be allowing people who feel socially inept to develop the norms and values of interpersonal interaction through practices of interaction. Surprisingly, the more online communication a person had positively effected the amount of face-to-face interaction they experienced. One might assume more time spent on social platforms causes less time for real-life interaction, but there are underlying factors of electronic media that can contribute to more face-to-face interaction. Individuals are who use online networking to communicate may use it to set up events, or communicate with friends or family to meet-up at a specific time and location. Also, individuals who use cell-phone communication, text-messaging, can synchronously converse with others in order to coordinate meeting up. The concept of deciding when a person wants to interact in real-life environments is attributed with the notion an individual can be connected or disconnected to social platforms whenever they want. Each person can decide when they want to respond to a person, or even if they want to respond. This follows the model of social networking sites: they allow for people to communicate whenever they desire through the ability to post a status. Social networks allow for each individual to determine and construct the online profiles. The people have complete control. Controlling the situation is also an aspect attributed with people’s preference for online communication in contrast to real-life. The non-mediated form of communication, face-to-face, does not allow for the people to have easy control over their interaction. For example, individuals who are speaking face-to-face may have an instance in which the opposing person does not feel comfortable causing negative associations with real-life interaction. Social media assists in giving people the opportunity to feel comfortable within their personal interaction with the electronic medium. The person has better control over the communication, and his or her emotions by the option to stop messaging, or log-out. In addition, individuals online can perform this interaction synchronously, or not: people do not have to respond immediately in any electronically mediated interactions. In example of people’s association of social media with communicative interactions, â€Å"In addition, compared to of? ine interactions, the mediated nature of SM interactions offers users a more controllable environment to strategically present themselves in their interactions (Dunne et al. 2010; Walther, Slovacek, & Tidwell, 2001)†.   The concept of â€Å"presentation† alludes to the notion people can construct their online image however they desire. People felt more comfortable in the interaction in which they had the most control. They can decide when they want to communicate, which allows for them to develop a better understanding of their emotions in order to respond accordingly. Individuals are now becoming accustomed to mediated synchronous communication in which there is an expected delay between messages allowing for each person to think. Although electronic media facilitates instantaneous communication, people have begin to construct an alternative norm. People developed the concept of thoroughly thinking before responding. This identifies a shift in the values associated with social interaction pertaining to/regarding the transition individuals made from face-to-face interaction to the mediated electronic communication. The effects of this shift told by Turkle, â€Å"A seventh grader once told me that the typewriter she found in her mother’s attic is â€Å"cool† because you have to type each letter by itself. You have to know what you are doing in advance or it comes out a mess. The idea of thinking ahead has become exotic. †7 The transition towards mediated social interaction and the related concept of instant communication has led people to become disconnected with the ability to think as they speak, rather than before they speak. A young child is the example illustrating the effects social media has on aspects of social interaction. Further, individuals’ ability to construct their online environment is reinforced by the capability to predetermine their response: the person can even attempt to coordinate the conversation in order to direct it in their desired way. In real-life this ability to lead a conversation would show a developed understanding of social interaction, but as the child shows people no longer relate those particular values of social interaction with face-to-face communication. People redefined the values associated with real-life interaction. This change is directly attributed to the shift to using electronic media for communication. Moreover, the change in values is correlated to the substitution of social medium for face-to-face communication. Social media has further effects related to individual’s behavior. Another instance of change regarding interpersonal interaction is exemplified by how people manage themselves in real-life social environments. The immediate accessibility to social medium via electronic devices constructs a social environment allowing consistent interruptions of interpersonal communication. People have begun to use their cell-phones to text message, check social networking sites, and receive e-mails. The social world is now filled with the beeps and buzzing sounds of cell-phones, constantly.